Category Archives: Twost

Mobile wars: Two is better than one

I had been following the slew of ads which were becoming less and less subtle and more of smack-talk about the competitor and honestly, some of the ads from both sides have super creative minds behind them! Kudos to the ad-gurus for coming with the counter for the counter… Ok, I have forgotten whose turn it is to counter here as there have been so many of digs and jibes already!

Verizon recently launched the iPhone 4 on their network. Apple a while back had come up with a “Two is better than one” ad signifying that two carriers (Verizon & AT&T) was the way-to-go!

Apple iPhone 4 Ad–Two is better than one!

What Apple probably didn’t foresee is that pending mobile wars in the form of commercials where Verizon made a subtle dig at a competitor. Verizon already took a swipe at network availability with the punch-line “Yes, I can hear you now!” in their latest ad:

Verizon iPhone Ad: I can hear you now!

AT&T responded to this with an ad of their own showing that they are the only network where you can talk and surf simultaneously.

AT&T: Talk and Surf at the same time.


AT&T and Apple iPhone Ad


AT&T already has a slew of ads done by Luke Wilson which shows AT&T as having the best 3G coverage.

There is already enough media banter over these spew of ads in the past few weeks, counter press comments by the companies clarifying the competitor digs and the product company itself partaking in a few jibes here and there (but whose side will it be on)! Let’s wait and watch to see how this pans out! Tags: ,,,,,

My Pet Peeve

I now know why Tata Indicom continues to be my Pet Peeve. Last week, their email notification server decided that it would be hilarious to spam my inbox. My Tweet on the same describes my enthusiasm about this glitch.


The worse part is that I cannot mark the emails as SPAM as I get service outage and billing related information from the same domain. Talk about a bad Catch-22 situation. The email in question from Tata Indicom was informing me about my increase in my credit limit. I lost count the number of times I got the email below from them in a span of two days.

I do appreciate the increase in my credit limit but I absolutely detest the incessant spamming of my inbox!!

Sent: Thursday, January 27, 2011 8:41 PM
Subject: Update on Credit Limit

At TATA Indicom, we always Endeavour to bring to you, our valued-customer,
world-class products and services, to provide you all the benefits that
enable you to make the best user of our service.
We are Pleased to inform you that we have revised your Credit Limit of your
Account No<> to Rs <>, based on your Usage and bill payment
For any further clarification, please feel free to call us at 1800-266-121,
our 24X7 Customer Care Service, We shall be glad to be of assistance.
We hope to continue to enjoy using TATA Indicom Services.
Warm Regards,
Bill Helpdesk
Customer Care
TATA Teleservice Limited Tags: ,

Power of social media in daily life

Well my Pet Peeve looks to be listening in on Twitter feedback! I had posted last week about how searching for the correct number for Tata Indicom’s helpline made me embark on a never ending trail of “Dial Next”! It seems that the folks at Tata Indicom, do monitor their Twitter accounts and I had re-tweeted the narration on Twitter along with the Tata Indicom official twitter handles in the mention list. I promptly got a comment on blog post within 24 hours from them with their apologies and their contact details. Kudos to the team for monitoring their Tweets!

Within another 24 hours I had a customer representative at my house and after a bit of prodding, I had the technical rep setting up the router at my residence. And voila… I now have internet at home! YAY!!Party smile

And it all started with a scathing blog post written out of frustration, tweeted through a syndication service and re-tweeted by the blogger to make a point!